Written By: Lia Jones
My last Beauty Behind the Brand column for 2023 features the gorgeous and talented Vanessa Simmons. Simmons has earned her way into our hearts and reality television history being such a charming personality. However, there is a lot more to her story than reality television. She is a mom, actress, influencer, brand ambassador, and entrepreneur and she is not slowing down. Not only has Simmons built an unshakable personal brand, but she has also lent her influence to others.
We got to chat about all things beauty and business. Like many of us, Vanessa Simmons recalls her nostalgic connection to Hype Hair. Growing up she used HH as a guide to creating her hair looks. When is looking for a relaxed look, braids, and a messy bun tend to be her go-to.
During our sit down I discovered that Vanessa Simmons recently celebrated 10 years of partnership with Yummy Extensions. Yummy is one of the most trusted hair extension companies that has stood the test of time due to its quality and social media presence. Simmons’ influence in pushing the presence of the brand can’t be denied. She also has a partnership with Buttah Skin, which is owned by Dorian Renaud. Pushing the importance of self-care, skincare, and hair care is something that rang of high importance to Simmons during our sit down. I immediately could tell that she had aligned with these selected brands and had built a wellness community because she genuinely had a passion for them. January 6th in Dallas Texas Vanessa will be launching the in-person module of her new project, U4IA a wellness community infused with in-person retreats.
